The Sound of Almay
Agency: Energy BBDO
Audio Strategy: Laura Montarroso
Music Producer: Esther Joy Lane
Composer: Kezia Tomsett
Create a unique asset that embodied the brand essence of ‘FEEL FREE’ – helping people feel good in their sensitive skin.
There’s nothing quite like the feeling of collaborating with a brand that’s committed to making a real difference in people’s lives. From the very beginning, we were struck by the brand’s dedication to helping people be their true and authentic selves, and we knew we had to capture that essence in our work.
During the Opportunity Analysis and Creative Exploration phase, we immersed ourselves in the world of sound, searching for the perfect melody that would embody Almay’s core values. We wanted to create a distinctive mnemonic that will help us carve out and differentiate an ownable position for the brand. We delved deep into the brand’s history and vision, discovering a carefree world of simplicity and idealism using a combination of vocal textures, melody and organic sound design.
The start of a sonic system, including a unique hybrid sonic logo that that will be used across all brand communications and touchpoints.
The final result was a memorable melody that captures the very essence of Almay. The effortless vocals are a celebration of beauty, simplicity, and innovation.