Call the Shots ‘Switch’
ORIGINAL COMPOSITION / TALENT PARTNERSHIP
AGENCY: House 337
CCO: Josh Green
CREATIVE PARTNER: Ross Newton
CREATIVES: Indi Moorland / Caitlin Chakraborty
AGENCY PRODUCER: Trent Webster
ASSISTANT PRODUCER: Imogen Ryan
HEAD OF PRODUCTION: Laura Melville
PRODUCTION COMPANY: FRIEND
DIRECTOR: Bedroom
POST: no8
EDIT: Work Editorial
MUSIC SUPERVISORS: Thomas Cottrell / Hollie Hutton
ARTIST: Keanan
MUSIC PRODUCERS: Star.One
Part One: Keanan ‘Switch’
A 360 campaign which involved sourcing Gen Z artists in the country/hip hop and pop spaces, commissioning them to write original songs with the CASS message at the heart, bringing on music producers to co-write and record the tracks, working with House337 to create music videos and finally releasing the singles across all DSPs.