Music Liberates Music

THE FOLLOW UP TO THE SOUND OF RUM FROM 2023, WE WERE BROUGHT ON AGAIN TO EXTEND THE PROJECT INTO NEW GENRES AND TERRITORIES.

SONIC BRANDING / BRAND PARTNERSHIPS
AGENCY: Omnicom
CREATIVE LEAD: Hollie Hutton

BRIEF
Staying true to the brand guidelines we had already created during our ‘Sound of Rum’ project, we were tasked with taking this to the next level to incorporate new genres into the brands arsenal including hiphop, EDM and afrobeat to target new audiences worldwide.

THE CHALLENGE
To ensure we remained true to the framework of the sound of the brand that we had developed but to show how flexible this could be across genres and territories.

THE OUTCOME
An album featuring seven emerging artists that capture the artistry and passion of what music stands for around the world.