The Sound of Iberogast

SONIC BRANDING
AGENCY: Energy BBDO
MUSIC PRODUCER: Hollie Hutton
COMPOSER: Julian Guidetti

We were tasked with creating a brand theme and sonic logo to accompany Iberogast’s brand new look and feel. The brief was to work with the idea of ‘natures healing power’ in a sonic capacity, bringing in organic, human and body sounds to the theme and logo. We also worked with Voice talent fluent in German and English to bring in the correct pronunciation of the German brand’s name to aid recall and affinity.