The Sound of Royal London

Tasked with creating a memorable sonic logo and full suite of assets for Royal London, we tapped into pre-existing London culture re-imagining the public domain and already well loved ‘Westminster Chimes’ for the brand. We expanded upon the full melody, creating 5 full length themes in various styles as well as a suite of 17 sonic logos both vocal and instrumental for the brand to use across all assets and touchpoints.

Deliverables: multiple brand themes, vocal and instrumental mnemonics, royalty collection, audio guidelines