The Sound Of Rum

We embarked on an incredible journey to curate an unparalleled musical experience that captures the electrifying spirit of BACARDÍ's Sound of Rum.

Audio Branding
Agency: BBDO New York
Head of Audio Strategy / Music Supervision: Laura Montarroso Daher
ECD: Hollie Hutton



Develop a framework for THE SOUND OF RUM to ensure a more holistic and flexible approach to the creation of music for use across the BACARDÍ brand and audio digital platforms.


Decipher THE SOUND OF RUM through cutting edge AI technology and partner with global talent from Spain, LATAM, UK and the Caribbean to leverage the cultural heritage across music and sound.


Globally Distributed EP ‘ Do What Moves You‘ – available on all DSPs

6 full length tracks, 40+ Ritual Sounds

Global, Worldwide, In perpetuity rights

Tracks deployed on global campaigns and AR SNAPCHAT technology