The Sound Of Rum
Agency: BBDO New York
Head of Audio Strategy / Music Supervision: Laura Montarroso Daher
ECD: Hollie Hutton
Develop a framework for THE SOUND OF RUM to ensure a more holistic and flexible approach to the creation of music for use across the BACARDÍ brand and audio digital platforms.
Decipher THE SOUND OF RUM through cutting edge AI technology and partner with global talent from Spain, LATAM, UK and the Caribbean to leverage the cultural heritage across music and sound.
Globally Distributed EP ‘ Do What Moves You‘ – available on all DSPs
6 full length tracks, 40+ Ritual Sounds
Global, Worldwide, In perpetuity rights
Tracks deployed on global campaigns and AR SNAPCHAT technology