The Sound of stc
Our team worked with telecom company stc to augment its brand expression system with the development of an own-able, comprehensive and future-proof sonic identity and framework.
Recorded at the famous Abbey Road Studio in London, the brand’s sonic identity is referred to as ‘Moving Forward’, an idea designed to dial up the emotional part of the brand.
Since its inception, the Sound of stc has been applied consistently and systematically and is the first ever sound trademark certificate issued in Saudi Arabia, with re-orchestrations of the brand sound designed to suit the creative needs of communications, the customer experience in applications, payment devices, channel idents and corporate events.